REQUEST FOR DECISION
DATE: November 10, 2020 Report No. DEV-20-073
TO: Laurie Hurst, Chief Administrative Officer
FROM: Karen Hay, Planner and Bill Brown, Director of Development Services
SUBJECT:
Title
Development Variance Permit - 1149 Esquimalt RoadEnd
RECOMMENDATION:
Recommendation
That Council resolves that Development Variance Permit No. DVP00108 [Appendix A of staff report DEV-20-073] authorizing an animated (digital) sign, to be used as a menu-board, consistent with the plans provided by Pride Signs, stamped "Received September 16, 2020", and including the following relaxations to Sign Regulations Bylaw, 1996, No. 2252, be approved, and staff be directed to issue the permit and register the notice on the title of the property 1149 Esquimalt Road [PID 001-122-134; Lot A, Section 11, Esquimalt District, Plan 42081];
Vary Sign Regulation Bylaw, 1996, No. 2252, Part 6 - Prohibitions (6.1)(h) and (k) To allow an animated (digital) sign board that will have the ability to have animations, changes in colour and copy on more than 30% of the display surface
Body
RELEVANT POLICY:
Declaration of Climate Emergency
Official Community Plan Bylaw, 2018, No. 2922 [OCP]
Sign Regulation Bylaw, 1996, No. 2252
Development Application Procedures and Fees Bylaw, No. 2791, 2012
Advisory Planning Commission Bylaw, 2012, No. 2792
Subdivision and Development Control Bylaw, 1997, No. 2175
Local Government Act
STRATEGIC RELEVANCE:
This Request for Decision supports the following specific strategic objective:
Boost investment in the local economy and promote the growth and diversity of businesses.
BACKGROUND:
Appendix A: DVP00108 - 1149 Esquimalt Road
Appendix B: Air photo, sign bylaw excerpt, mail notice
Appendix C: Applicants letter & sign drawings
The applicant is proposing to update the McDonald's drive-thru menu-board with a digital version that will change with every customer, and show them the items they have ordered. The Sign Regulation Bylaw 1996,...
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