REQUEST FOR DIRECTION
DATE: January 4, 2016 Report No. DEV-16-004
TO: Laurie Hurst, Chief Administrative Officer
FROM: Marlene Lagoa, Community Development Coordinator
SUBJECT:
Title
Official Community Plan Review - Phase 1 "Kick Off" Survey Results
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ESSENTIAL QUESTION:
Based on the "Kick Off" survey results, what should be the Township's engagement strategy during the next phase of the Official Community Plan Review?
RECOMMENDATION:
Recommendation
That the Committee of the Whole receive Staff Report DEV-16-004 for information, provide any additional direction to staff as the COTW considers advisable, and direct staff to prepare a report for Council's consideration.
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BACKGROUND:
The purpose of this report is to present the findings from the Official Community Plan Review "Kick Off" Survey. The Phase 1 survey was available online from October 23 to November 30, 2015.
Highlights and successes of the communication strategy to promote the survey include:
- Received a total of 539 survey responses
- As an incentive, provided a draw prize for a $50 gift certificate to Esquimalt Parks & Recreation with 70.7% of respondents opting-in to the draw
- 58.6% of respondents opted-in to receive future updates on the OCP review via email
- Advertised on Facebook to reach users in Esquimalt (as well as a portion of users in bordering communities) with great success. The ad campaign cost less than $400, reached over 20,000 people with 253 people taking some form of action (167 visiting survey, 37 likes, 25 shares, and 3 comments). One unexpected benefit is that during the same time period the Township of Esquimalt's Facebook pages received 50% more likes than the previous month.
The complete results and comments received from the "OCP Kick Off Survey" are attached as Appendix A to this report.
ISSUES:
The issues identified in the previous Staff Report DEV-15-049, OCP Review - Phase 1 "Kick Off" Survey, were the survey response ra...
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