TOWNSHIP OF ESQUIMALT STAFF REPORT
MEETING DATE: September 28, 2026 Report No. ADM-26-046
TO: Council
FROM: Tara Zajac, Manager of Communications
SUBJECT: Remembrance Banner Policy
RECOMMENDATION:
Recommendation
That Council repeal Remembrance Banner Program Council Policy NO. E&PW–06 in order for staff to operationalize the program.
Body
EXECUTIVE SUMMARY:
Currently, the administration of the Esquimalt Remembrance Banner Program (also referred to as memorial banners) is outlined in a Council Policy by the Engineering and Public Works department. This does not reflect the program’s operations as it is run by Communications staff as part of the Corporate Services Department. Any changes to the terms of the program at present need to be presented to Council as a policy change. Operationalizing the program will allow staff the flexibility to continue the program in a responsive way.
BACKGROUND:
The Memorial Banner program in Esquimalt is entering its sixth year with 32 new banners sold for 2026.
Banners honour the memory of veterans and are displayed on main Esquimalt roads in November. The personalized banners feature a loved one’s name and military service information on a remembrance-themed design. Members of the public, including individuals from outside Esquimalt, are invited to purchase a banner before the September 9 deadline. The banners are sold on a cost-recovery basis and are printed locally. The banners are returned to the owner after three years for families to have as a keepsake.
Ninety-six banners have been purchased by community members since the program's launch in 2021. Council initiated the project in 2019 and staff launched it after pandemic-related delays.
The program continues to see significant community support and is part of staff’s annual work plans.
ANALYSIS:
Repealing the Council policy will allow Communications to adjust the program’s operations without requiring a formal Council policy update each time. For cl...
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