REQUEST FOR DECISION
DATE: June 27, 2023 Report No. ADM-23-027
TO: Dan Horan, Chief Administrative Officer
FROM: Tara Zajac, Manager of Communications
SUBJECT:
Title
2023 Corporate Communications Plan
End
RECOMMENDATION:
Recommendation
That Council receive for information the 2023 Township of Esquimalt Communications Plan as attached to Staff Report ADM-23-027.
Body
RELEVANT POLICY:
Communications Policy (M-ADM-12)
Social Media Use Policy (M-ADM-11)
Media Relations Policy ADMIN-70
STRATEGIC RELEVANCE:
Good Governance and Organizational Excellence
Strong Relationships and Partnerships
Engaged and Healthy Community
BACKGROUND:
The 2023 Township of Esquimalt Communications Plan (the Plan) contains two sections: one that outlines the overarching communications priorities and process in the township and the other that outlines goals and actions for 2023.
The former articulates how aspects of communications are organized within the corporation. The latter portion lists high-level goals and actions tied to a timeframe that is to be updated annually as priorities and projects evolve.
ISSUES:
1. Rationale for Selected Option
The Communications Plan helps demonstrate communications processes and actions as they relate to Council priorities.
2. Organizational Implications
The plan promotes internal understanding of communications processes.
3. Financial Implications
There are no financial implications.
4. Sustainability & Environmental Implications
There are no sustainability or environmental implications.
5. Communication & Engagement
The plan will be added to the staff intranet and public website. The goals/actions will be updated annually.
ALTERNATIVES:
1. That Council receive the 2023 Township of Esquimalt Communications Plan as attached to Staff Report ADM-23-027.
2. That Council request further information from staff.