REQUEST FOR DIRECTION
DATE: April 10, 2017 Report No. EPW-17-009
TO: Laurie Hurst, Chief Administrative Officer
FROM: Jeff Miller, Director of Engineering and Public Works
SUBJECT:
Title
Advertising on Municipal Solid Waste Vehicles
End
ESSENTIAL QUESTION:
What parameters will be considered in the proposed policy for advertising on Municipal solid waste vehicles?
RECOMMENDATION:
Recommendation
That the Committee of the Whole receive Staff Report EPW-17-009 for information, provide any additional direction to staff as the COTW considers advisable, and direct staff to prepare a report for Council’s consideration.
Body
BACKGROUND:
In late 2016, Staff Report EPW-16-035 was presented to the Committee of the Whole. This report looked at the addition of advertising for events on the two solid waste collection units. Each of the units have a sign holder on the inside portion of the waste compartment doors. Currently, the only time this sign holder is utilized is during December to advertise the Township/CUPE food drive. The Committee reviewed the report and gave direction to staff that advertising on the solid waste collection units has merit and to develop a draft policy.
ISSUES:
The focus of this report is to look at the main points of the proposed policy to confirm that they fulfill the intent of the direction given by the Committee. The draft Policy is attached.
There are three points for discussion. They are:
1. Policy Utilization
2. Schedule
3. Messaging
1. Policy Utilization
Based on earlier discussion with the Committee, parties that would be eligible to utilize this policy are:
• Parties that are non-profit in nature that have received funding or support from the Township for the event or activity.
• The Township in order to promote Township related activities.
Parties that would not be eligible for making use of this space include:
• Individuals who want to convey a particular message
• Private entities
• For profit entities
• Political Parties
2. Schedule
As there are only two waste collection units (two sign holders per unit) there will be competition for these spaces. It is proposed that deadlines will be established for:
• Time for submission of yearly requests
o This deadline would be established after the granting of Local Grants or some period in the year such as January 31.
o Requests received after this date would be scheduled in to available time frames and on a first come basis.
• Length of time per advertising period
o As there are only a limited number of weeks in the year and the majority of the anticipated events happen in the summer and fall seasons, this advertising period would be limited to a two week period.
o If an entity would like to extend this period, they could apply for an extension that would only be granted if there was no other entity vying for that time frame.
3. Messaging
The creation of the message on the signage would be the responsibility of the applicant. They would be required to submit a copy of the advertising proof of the sign, a minimum of two weeks prior to the advertising period for the Township to review. The purpose of the review would be to:
• Review the information/messaging of the sign to ensure that it is acceptable to the Township. If the information/messaging is not acceptable to the Township, the proof would then be returned to the applicant and no advertising would occur without changes.
• Confirm that the sign does not contain sponsorship messaging or symbols from other third parties. If determined that the sign does contain any sponsorship messaging or symbols, the proof would be returned to the applicant and no advertising would occur without changes.
ALTERNATIVES:
1. That the COTW receive Staff Report No. EPW-17-009 for information, provide any additional direction to staff as the COTW considers advisable, and direct staff to prepare a report for Council’s consideration.
2. That the COTW provide alternative direction to staff.
3. That the COTW request further information from staff.